Frequently asked questions
What teams ask before moving to Aura.
Basics
What is Aura PLM?
A platform that helps fashion brands take each style from season plan to tech pack, samples, POs and QC in one workspace, instead of Excel, Drive and email.
Who is Aura for?
Fashion, footwear and accessories brands. The brand is the main user; factories and suppliers are invited in to work alongside.
How is it different from Excel and Drive?
Every change is a new version, and factories only receive the approved one. Feedback, photos and quotes live on the style, not scattered across email.
Getting started and data
Do we have to re-enter our old data?
No manual entry needed. Upload Excel or PDF files and AI recognises size charts, materials and BOMs. Other data types will follow.
Working with factories
How are defects handled?
QC tickets are currently for the brand; the two-way flow (the factory confirms and replies on the same ticket) is being finished.
AI
What can the AI in Aura do?
Today: import data from files and answer questions about your data. Coming next: tech pack review, translating conversations, quote analysis.
Security and pricing
Is there a free trial?
Yes. Your first month on Aura is free. After that, contact the Aura team to choose how to continue.
See Aura on your own workflow
Tell us how your team works today. We'll demo Aura on that exact flow.
Book a demo